Brand image & why it matters with same day couriers in DFW

Brand image has been the buzz of marketing and advertising firms for the past two decades. It her become especially pronounced in the marketplace since the advent of social media a decade ago. These days, everything is an extension of a company or product’s brand image. We’ve seen the rise and fall of global stores, global products… all over brand image.

It matters hugely in the competitive marketplace, and it doesn’t matter what industry you’re in. So much goes into a brand image: social media posts, logos, advertising pieces, advertising platform choices (print, social media, websites, influencers), website colors, promotional deals, press releases and general copy tone, employees, customer base – just about everything makes up a brand.

Done well, a brand evokes loyalty, curiosity, and ultimately buy-in. Whether that buy-in is purchasing a product, signing up for a service or even engaging with an idea, brands hinge on how well they are maintained.

Many leaders carefully select the logo, the website platform, the daily social media posts and the overall morale of the employees. But there are some critical areas of brand image that often get overlooked. And we are one of them.

It’s not often that our potential customers realize how much a courier is an extension of their brand. Same day couriers in Dallas are seen as a service, a means to and end. It is seen as a business need that requires a few things: safety of the delivery items, on-time deliveries to the correct location/s, insured carriers, and cost-effective logistics solutions.

I’m not sure I’ve ever had a potential customer list ‘brand image’ as a top 5 must-have. BUT IT SHOULD BE.

Here’s the deal. On-time same day deliveries in Dallas and DFW is a given. Our on-time rates are second to none. Safe same day deliveries in Dallas, Fort Worth and beyond are also a given. It’s literally what we do. Cost effective logistics? Yes, that’s a given. But what most people learn to love the most about Dallas Courier (once we’ve check-marked all of the other must haves, of course), is that we take immense care to be a friendly, careful, professional extension of your brand. And that, my friends, is not provided at other courier services.

Our ability to excellently represent the brands we serve is what sets us apart from the crowd. If we are in a horse race of brand image extension, we are Secretariat. We want to be the best. We want to be the company that best represents you. When our couriers show up with a delivery, whether it is 55 pallets or one single package, we aim to make you look good. We are friendly, courteous, service-oriented, professionally uniformed, careful from pick-up to final drop-off signature – and it’s all because we care.

If you’ve taken the time to build up a strong brand image, whether you’re a hospital, a small business, a manufacturing plant, a food distribution service, or a Fortune-500 company, make sure your same day courier service in Dallas and DFW upholds the image you’ve worked so hard to establish.